(NOT INCLUDING KITTEN TICKLING)
(?LET'S FACE IT, WHO REALLY KNOWS EVERYTHING ABOUT EVERYTHING, ANYWAY)
INNOVATE • CREATE • INSPIRE
As an experienced creative leader, I've managed multiple global groups and teams in collaborative, matrixed
work environments. I've applied Human-Centered Design and data to achieve successful decisioning and concepting throughout the development process, across a variety of projects in dynamic, geo-diverse work environments.
I've established effective creative strategies and identified the needs, resources, and capabilities required
to accomplish objectives - whilst building, coaching, and mentoring teams of various sizes,
leveraging networks and partnerships to achieve business goals.
SOME MAJOR CHUNKS OF UX WORK
Drove development of critical business path for B2B2C offering via client interviews and ethnography.
Led agency review/selection and partnered throughout design/delivery cycles.
Inspired innovative end-to-end UX solutions while leading cross-discipline team.
Mentored and motivated large UX team during overhaul of cross-platform financial experience.
Created executive deck delivering analysis and metrics to support "flat" design implementation.
Supported market leader positioning through strategic research plans and component-based mobile standards.
Led UX team through successful design/delivery of cross platform, user-centered mobile solution.
Led creative conceptualization of complex technical and business requirements for future product dev.
AUG 2017 - PRESENT
As Director of Enterprise Member Communication Experiences in this highly successful, award-winning, mission-driven, company I have been able to build and guide a Human Centered Design team that is applying its massive collective brain power to identify and solve deeply-complex problems and provide consumable strategic solutions
AUG 2015 - FEB 2016
Director of User Experience
Building an agile UX team to create usable, feasible, desirable experiences which deliver the deep functionality of traditional enterprise software with the benefits of cloud deployment that address the full lifecycle
of facilities management.
AUG 2009 - AUG 2012
Developed omni-channel brand expression by defining vision, direction and goals for the enterprise and creative teams; provided group forecasting and managed $12MM budget. Focus on client relationships, project and best-practices management, while innovating key brand messaging platforms for cross-channel, strategic growth of 10 business units.
JUL 2001 - OCT 2005
24 HOUR FITNESS
Development of all products, brands and related cross-channel marketing efforts. Led and mentored digital designers and content strategists, project managers, print, broadcast and transactional web agencies.
FEB 2016 - JAN 2017
Senior Director of User Experience
Leading a team of skilled UX practitioners to grow and revitalize a suite of applications in a cloud-based engine that helps capture, manage and respond to consumer generated content to grow business and brand reputation.
FEB 2013 - MAY 2015
Director, User Experience Design
Created center of excellence for best-in-class digital product design and delivery. Revolutionized work design and delivery methodologies and collaborative practices to fully engage Leadership, Engineering, Developers, and Designers. Managed, developed and mentored merging digital teams.
NOV 2005 - MAY 2009
BANK OF AMERICA
Creative Director (Digital)
Ownership of national and global digital brand orientation, rationalization and identity development, including design, execution and implementation. Managed and developed editorial, interaction and visual design teams by defining vision, direction and goals for the team.